The company Roo Brands (est. 2012) a food manufacturer and a trendsetter of organic, vegan and gluten free desserts became a market leader in Europe and set foot in 50 countries across. Just for five years the primary product lines - Roobar and award-winning Kookie Cat cookies became the favorite choice of many. In our state-of-the-art factory where we set the highest quality standards in production, we make close to 1 million bars and cookies monthly.
A team of 90 professionals dedicated to creating food awareness worldwide by simple desserts and strong family values.
It all goes back to the family. Back in 2010, in search of healthy treats for her children, Anita invented a delicious recipe of raw bars. The tasty snack soon became everyone’s favorite dessert in Anita and Kalin’s organic store. Inspired to share their creation with the rest of the world, the couple joined forces with Yani, the founder of the biggest organic food distributor in Bulgaria. Thus, Roobar was born in 2012.
Roobar is now internationally acclaimed but its recipe for success remains the same – simple, healthy and delicious. The team invests their heart in Roobar every day, because it is easy to unlock your inner superhero when you know your mission is good.