Since 1998, the philosophy of Höllinger and the uncompromising quality of our organic products is characterized by this motto. To us, the authentic naturalness of our products and their regional origin are not just a current trend, but are rooted in decades of tradition!
Every successful business starts with a good idea. This idea came to me in 1997, when directly pressed fresh fruit juices („NFC“ – Not From Concentrate) became available for the very first time in the cooling shelves of Austrian supermarkets. However, a particularly important and very typical Austrian product was not among them: apple juice! So I developed the first organic, naturally cloudy NFC apple juice for Austrian food retailers. And moreover, this juice was sourced exclusively from regional Styrian apples!